A seafood restaurant with a passion for fishing needed a look that
was timeless and harked back to the pioneer days of old America. The
logo was designed to reflect the fundamental values of American
life, of the pioneer spirit, of a simple, rugged, dependable world.
Florida Bay's new logo is inspired by the earliest commercial
traders on the south east coast. Plain, uncomplicated and natural.
This logo is built to highlight the preparation of fresh, natural