Shuster Design Associates
Florida's most prestigious interior design company, Louis Shuster
Associates, commissioned Tangled Spider to create their new website.
The design challenge was to create a
backdrop that would enhance the opulent interiors without detracting
from them. Owner and head designer, Louis Shuster, suggested that a
neutral palette would be appropriate to showcase his work and
Tangled Spider's Andy Royston worked with a variety of subtle colors
The front end of the site and the company's portfolio are
flash-driven, creating a movie effect. When viewers arrive at the
site, Louis Shuster's unmistakable signature appears and is
transformed into a pencil sketch of an interior. As the words 'where
dreams become reality' are shown on the screen, that pencil sketch,
with carefully considered timing, is itself transformed into a
beautiful Shuster interior.
The viewer is then, in Shuster's
own words "taken on a wondrous journey".
In the portfolio, the luxurious interiors are presented to the
viewer almost in the form of a slideshow - teasing the viewer with
glimpses of the interiors as they slide into view, interspersed with
descriptive and powerful words.
It was important to tell the viewer
about the personalities behind the company and portrait photographer
Diane Bradford was commissioned to capture these personalities on
film. The result is a striking series of portraits.