A most effective method of promoting your brand is through merchandise.

If your logo can translate effectively to clothing, apparel and to giveaway items like pens and hats, the future is bright.

The worlds most successful brands have a line of merchandise available, and is a way to diversify the company image through a slogan or concept.

Tangled Spider can help focus your merchandise to bring the best out of your brand.

The Fort Lauderdale International Film Festival

It was important to bring together the name of the festival with its online acronym, FLIFF, in order to help promote the website amongst festival-goers, but also to help create a new FLIFF brand awareness. This had to be effective not only during the festival itself, but also during the year, as fundraising activities take place.

The FLIFF logo styling was kept firmly within houstyle elements established many years ago. Sometimes new logos and marks grow quite naturally from well established rules. The existing festival logo offers all sorts of visual devices to build merchandising ideas. In 2002 Tangled Spider added a distinct color treatment which will be developed into 2003 with a new sub-brand and a new color Scheme.