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Harmony Isle Harmony Isle are a well established craft gallery with a particular interest and passion about American handmade arts and crafts. The gallery has a fine reputation for developing working relationships with artists across America. The company had a logo that worked well at the gallery itself, but felt that their online brand demanded a logo that - though rooted in the basic ideas of the main identity - had a different kind of impact. Our solution to this brief was to explore combinations of shapes and transparency, and root it in two main visual devices - the sun, and the water. Harmony Isle are located close to the coast of South Florida and the nearness of the Atlantic Ocean has an influence on the look. The idea of an isle, an island of harmony, or tranquility, of balance, all influenced the following logo device. The final marque has a number of positive elements within it - not least that of a sunrise, the reflection of the sun on pure ocean water, or ripples emerging from a point on the horizon. It also has echoes of the natural world, of a shell. It also has a pureness of line and geometry that fits well with the craft and art world, and it has a three dimensional quality too that makes it tactile. Typographically it has a confidence and solidity lacking in the delicate original. While the more established logo has a fragility that works in a gallery context here we have a logo that is transmitted and presented electronically, and has strong web-safe colors. Online the style developed the theme of reflection and layers, and extended the base color hues. The range of crafts that Harmony Isle carry needed a wider color palette, and the result is a color coded website of deceptive simplicity. The art itself takes center stage. |
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