Tastes was a success from the start. It is an online magazine which
focuses on the good things in life - fine wines, good food and exotic
travel. The site is huge, with an archive of featured articles.
The site management felt that it needed a 'human' face, an identity
which viewers could identify with
and laugh alongside. It was also felt that the site needed a lighter,
more humorous touch.
Tangled Spider devised the character of Patty
Gollazzo. This is a play on the Italian word pettegolezzo
- meaning gossip. Patty Gollazzo, the team decided, is an American
Italian in her forties who lives in New York and has the typical
Italian love of food, family and ... of course ... gossip.
Patty means well but, like us all, things aren't always perfect
in her life, things she has no control over.
The brief was sent to illustrator John Shelley, who made Patty come
to life with his interpretation of Patty - and the Tangled Spider
team agreed that he had captured her perfectly and down to the last
Top Tastes, in conjunction with Tangled Spider and John Shelley
have many future plans for this character - watch this space!
on John Shelley