UKStarbucks called in Tangled Spider to consult on possible marketing directions for a forthcoming UK website.

To support this campaign TSDG came up with a series of ads to stimulate interest in this new venture.

The ads were built around a strong, playful Anglo-American logo that would stimulate debate about how to brand an American-owned company in the UK and explore how different the marketing of the company website might be from the core marketing strategy.

Should the website be marketed as a separate 'product', with its own advertising and merchandise? Could a web site challenging accepted notions of Brand USA in a country sensitive to 'Americanization'?

This particular set of ideas was built to appeal to an 18-30 year old demographic. The established company approach in Europe is to play down the American roots of the brand and concentrate on a European café society . This kind of marketing approach turns this on its head - in style.

NOTE: This campaign was part of a branding exercise only and not implemented.

Supporting Merchandise Ideas

Second Ad Campaign Focusing on a more mainstream approach using existing brand elements. The company has an established internet look, and this campaign was intended to focus on this.