Top Tastes is an entirely web-based magazine for those who are
interested in the finer things in life. Travel, fine wines and
gourmet foods are featured. The organization required a look
that would enable them to expand their scope in the future if
necessary and did not want to be restricted to their current
In addition, a logo was required which could be used on a
variety of merchanise items. The rich purple color and the elegant
typeface used, give an opulent feel. The purple is used
extensively. It has become their signature color.
For example, Top Tastes, in conjunction with illustrator John
Shelley, developed the character Patty Gollazzo. Note Patty's
striking eye color.
Although the front page of the site changes every month, the colors
and typeface remain the same and the continuity is maintained