IZZI was a brand development idea. The brief was to add a touch of European sizzle to an established kitchen company which was considering a re-brand if the idea worked well in focus groups.

Izzi also worked as shorthand for the word easy, which was something that added to the new marque's marketability. It had a youthfulness and vigor that was felt to be lacking in the competition. The market needed an up-market stylish product that could compete price-wise.

The logo and marketing ideas we developed were built around the visual impact of the the IZZI typography, and worked to turn this into an iconic logo.

We considered the potential of this iconography to be huge. Its simplicity and geometry meant that the mark could be easily carved into wood, etched into glass and used as a signature not only on the retail spaces but on the product in the form of door handles and floor tiling and on just about any kind of item connected to the brand.

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